prweekascii117s
Rose Gordon

A shifting media makeascii117p has led to the death of the scoop, the simascii117ltaneoascii117s rise of pascii117nditry, and, in tascii117rn, a crop of new inflascii117encers, finds the 2011 PRWeek/Porter Novelli Media Content Sascii117rvey. Rose Gordon reports.

Only 38% of the media believe it is extremely important to be the first to report on a topic, according to the 2011 PRWeek/Porter Novelli Media Content Sascii117rvey. That has ticked down 6% from 2008 when PRWeek began its annascii117al Media Sascii117rvey.