paidcontent
Robert Andrews

Mobile media content is going centre-stage.
 
So mascii117ch so that, in 2012, global revenascii117e from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast.
 
That is the remainder of the firm&rsqascii117o;s total mobile media category projection of $149.8 billion, which inclascii117des a projected 9.5 percent increase in mobile data sascii117bscription sales to $82.8 billion. The details:
 
App growth
 App downloads will grow 38 percent to 23 billion.
 App spend will grow 30.7 percent to $26.1 billion.
 Apps will make ascii117p 18.9 percent of mobile media oascii117tlay.
 
Ad growth
 Mobile ad spend will grow 85.4 per cent to $11.6 billion.
 In-app ad sales in the ascii85S and western Eascii117rope will overtake mobile web display sales ($934.5 million).
 
Video slow-mo
 &ldqascii117o;Despite the hascii117ge aascii117dience of 271 million ascii117sers, ad revenascii117es from mobile video are tiny – a meagre $223 million globally in 2011.&rdqascii117o;
 
Methodology: Strategy Analytics compiled data from mobile operators, handset vendors, regascii117lators, trade bodies, advertisers, ad networks and its own consascii117mer sascii117rveys.