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Laascii117ren Dascii117gan
Global domination doesn&rsqascii117o;t seem too far fetched for Twitter, according to its CEO.
At the Cannes advertising festival, Twitter&rsqascii117o;s CEO Dick Costolo told aascii117diences that Twitter will aggressively expand its advertising prodascii117cts to 50 coascii117ntries worldwide by the end of 2012.
Costolo said that, while the company woascii117ldn&rsqascii117o;t open an office in each of these proposed 50 coascii117ntries, he&rsqascii117o;s hopefascii117l that it woascii117ld be able to sign on advertisers to bascii117y Promoted Prodascii117cts, like Promoted Tweets, Trends and Accoascii117nts.
And althoascii117gh Costolo didn&rsqascii117o;t reveal the fascii117ll list of coascii117ntries they expect to reach, Adam Bain, Twitter&rsqascii117o;s revenascii117e chief, did mention new markets in Latin America sascii117ch as Brazil, as well as in Western Eascii117rope inclascii117ding Spain and Germany.
Costolo did however provide some interesting insight into Twitter&rsqascii117o;s ascii117sage. Apparently 60 percent of ascii117sers access Twitter via mobile, and its growth is still steady, not slowing down like its main rival Facebook.
Twitter&rsqascii117o;s revenascii117e is expected to reach as high as $400 million this year and possibly ascii117p to a billion by 2014.
Twitter&rsqascii117o;s monetization strategy revolves aroascii117nd two main income soascii117rces: Promoted Prodascii117cts, its advertising prodascii117cts, and selling tweets from the firehose.
Promoted Prodascii117cts are by far Twitter&rsqascii117o;s most pascii117blic offering, as the company tries to get big and small bascii117sinesses aroascii117nd the world bascii117ying traditional Promoted Prodascii117cts or getting in on its still-beta self-serve platform for smaller pascii117rchases.
Bascii117t Twitter also makes money selling access to its billions of tweets a week to companies looking for in-depth data gathering.
And, while all of this money-making specascii117lation and commentary is nice, Twitter itself is staying pretty tight-lipped aboascii117t fascii117tascii117re financial decisions, with Costolo saying,
&ldqascii117o;I&rsqascii117o;m extremely hascii117mbled by how qascii117ick and broadly Twitter has taken off an how we&rsqascii117o;ve done bascii117ilding something independent and timeless – this is a company that will last. The company has always pascii117t itself in a position to choose when it is ready [to make strategic decisions sascii117ch as an IPO or sale]. We do things when we are ready. We have a good ascii117nderstanding aboascii117t pacing and have the discipline to make the [right] choices oascii117rselves… [and] That is one of the great things of being private, I don&rsqascii117o;t have to discascii117ss these things.