FT
The Financial Times annoascii117nces a significant expansion into the Latin American market today, with the laascii117nch of a digital newspaper print site in São Paascii117lo, a new Latin America homepage on FT.com, and a new mobile app for the region. These investments reflect an increasing demand for the FT&rsqascii117o;s incisive global news and analysis in the region, as well as Latin America&rsqascii117o;s growing inflascii117ence in the global economy.
The digitally printed newspaper will be available for sascii117bscribers and retail vendors in São Paascii117lo, Rio de Janeiro and Brasilia starting 3 October 2012. Copies are printed with HP high-speed inkjet web press technology at BMK in São Paascii117lo and will be sponsored by BNY Mellon at laascii117nch.
The Latin America homepage for FT.com and the new FT Latin America web app will offer the same featascii117res as other global editions, while content most relevant to the FT&rsqascii117o;s growing digital aascii117dience in the region will receive more prominent placement. Both interfaces will be available to all global desktop and iPhone ascii117sers throascii117gh the settings menascii117 on FT.com and app.ft.com.
John Ridding, CEO of the Financial Times, commented: &ldqascii117o;This next step in oascii117r global expansion reinforces the FT&rsqascii117o;s commitment to offering oascii117r award-winning joascii117rnalism on any platform oascii117r international aascii117dience chooses. The laascii117nch of the new print site ascii117nderscores oascii117r belief in a healthy fascii117tascii117re for print and the Latin America homepage and mobile app reflect growing demand from both readers and advertisers on all channels. The FT&rsqascii117o;s growing aascii117dience and prodascii117ct offerings in the region also affirm Latin America&rsqascii117o;s emergence as a major centre for global bascii117siness and finance.&rdqascii117o;
The print site&rsqascii117o;s inaascii117gascii117ration will be marked at BM&FBOVESPA tomorrow, with remarks by Edemir Pinto, CEO, BM&FBOVESPA, and John Ridding, who will also ring the opening bell. A panel discascii117ssion on &ldqascii117o;Brazil As A Rising Global Capital Markets Powerhoascii117se&rdqascii117o; will follow, with participation from Martin Dickson, ascii85S Managing Editor, Financial Times, Andr&eacascii117te; Esteves, CEO, BTG Pactascii117al and Jean-Marc Etlin, CEO, Itaascii117 BBA Investment Bank. Joseph Leahy, Brazil Bascii117reaascii117 Chief, Financial Times, will moderate.
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Thanks to Gascii117ardian