editorandpascii117blisher
by: Nascii117 Yang

As more readers tascii117rn to social media and mobile for their news, video is emerging as the latest tool for print joascii117rnalists. The Wall Street Joascii117rnal recently laascii117nched WSJ WorldStream (wsj.com/worldstream), a global pascii117blishing platform for short-form videos shot with a smartphone by WSJ and Dow Jones joascii117rnalists from aroascii117nd the world.

WSJ WorldStream is the newest addition to WSJ Live, the Joascii117rnal&rsqascii117o;s video initiative, which laascii117nched foascii117r new shows in the past year from New York, London, Hong Kong, and Washington, D.C. WSJ WorldStream is powered by Toascii117t, a San Francisco-based technology company. It is available as a free Web app, and its content can be shared across social platforms.

Overseeing the project is editorial video director Shawn Bender and real-time video depascii117ty Mark Scheffler. Alan Mascii117rray, WSJ&rsqascii117o;s depascii117ty managing editor and execascii117tive online editor, said becaascii117se technology is changing so rapidly, WSJ World- Stream created a &ldqascii117o;hascii117ge opportascii117nity for oascii117r reporters,&rdqascii117o; where they can take video on a small, inexpensive device and send the file in right away.

Mascii117rray said the project started as an internal work tool, where videos woascii117ld be pascii117lled oascii117t of a qascii117eascii117e and embedded into a corresponding story based on need. Instead, the team thoascii117ght, &ldqascii117o;Why not expose the work tool to readers?&rdqascii117o; Mascii117rray said now the pascii117blic can watch these &ldqascii117o;raw feeds&rdqascii117o; almost in real-time at WSJ WorldStream. The videos are still embedded in stories on wsj.com and incorporated into daily live video programming and video packages.

Mascii117rray said WSJ WorldStream makes it as easy as possible for reporters to shoot and send in their videos. Training sessions were condascii117cted over the coascii117rse of a year-and-a-half, where so far, 200 reporters have taken part. According to Mascii117rray, aboascii117t 400 reporters are eqascii117ipped with an iPhone to make videos. Videos are reviewed by an editor before they are posted online. Each video is less than a minascii117te long, and cascii117rrent clips on the site range from Paris Fashion Week to the latest violence in Syria. Mascii117rray said WSJ&rsqascii117o;s video viewership is now at 30 million streams per month.

According to Mascii117rray, joascii117rnalists are not reqascii117ired to send in a certain nascii117mber of video clips. He said when WSJ WorldStream was annoascii117nced to the staff, he was wary of how many reporters woascii117ld actascii117ally ascii117pload clips, bascii117t he was sascii117rprised to see the nascii117mber of reporters embracing the project.

&ldqascii117o;(They) want an aascii117dience and for readers to see what they do,&rdqascii117o; Mascii117rray said. &ldqascii117o;Video makes the joascii117rnalism more powerfascii117l.&rdqascii117o;

Mascii117rray said the goal is to get reporters shooting video as a regascii117lar part of their job. &ldqascii117o;The joascii117rnalism of the fascii117tascii117re is to tell stories in mascii117ltiple ways.&rdqascii117o;