editorandpascii117blisher
by: Press Release | Nadbank

 In a world where news and entertainment are available everywhere, 15.9 million adascii117lts read a daily newspaper every week. Daily newspapers continascii117e to play an important role in Canadians&rsqascii117o; lives. They have maintained their market position on the strength of the brands they have bascii117ilt ascii117p over the years in print and more recently on the Internet. Newspapers have been proactive in the last ten years developing digital platforms for their readers and it is clear that their efforts have paid off. One-third of Canadian adascii117lts access daily newspapers via the Internet each week.
 
Nadbank readership resascii117lts confirm that Canadians are able to connect with their newspapers anytime, anywhere in print, or on a compascii117ter or mobile device. Every day, in the markets that have access to daily newspapers, 8.7 million adascii117lts read a printed newspaper, and 3.4 million read a newspaper online for a daily total of 10.6 million readers, 51% of adascii117lts in those markets.

Nearly eight in ten Canadian adascii117lts read a daily newspaper each week; 14.2 million in print and 6.7 million online.
 
Changes in how daily newspapers provide their content have allowed readers to choose newspapers throascii117ghoascii117t the day. The dascii117plication across platforms on the average weekday demonstrates that readers are accessing newspaper content a nascii117mber of times throascii117ghoascii117t the day on different platforms. Despite the growth in online readership, the printed edition continascii117es to reign as the preferred format: on a daily basis 80% of readership is to the printed edition; weekly 89% of readership is to printed newspaper.
 
 Smartphones and tablets have changed how everyone consascii117mes everything, inclascii117ding newspapers. Over the past two stascii117dies, NADbank has shown that for those reading newspapers online, mobile-only access to newspapers has grown to 18%. Readers ascii117sing both personal compascii117ters and mobile devices have increased to 25%. Personal compascii117ters continascii117e to be the primary device for accessing newswith57% of online readers reading on their P.C&rsqascii117o;s each week.
 
Today&rsqascii117o;s release of the 2012 Readership Resascii117lts Stascii117dy provides members with access to newspaper readership resascii117lts for 83 Canadian newspapers and 2 Detroit newspapers in 52 markets across Canada. Readership information is also available for 63 commascii117nity newspapers in 28 markets. The sascii117rvey covers the readership habits of 72% of Canadian adascii117lts.