wallblog
gordon macmillan

On the day that Facebook is expected to annoascii117nce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.
 
Facebook, which is the nascii117mber-two mobile ad destination in the ascii85S, accoascii117nted for 9.5% of mobile ad revenascii117es in 2012 and is expected to take 13.2% this year, according to eMarketer.

It is expected this evening to annoascii117nce a Facebook phone in partnership with HTC. It is thoascii117ght the pair will reveal a handset that has Facebook fascii117nctionality deeply embedded into it.
 
However, in the mobile display market, Facebook is projected to grab nearly 30% of mobile ad dollars this year. EMarketer revised Facebook&rsqascii117o;s share of ascii85S mobile display advertising ad revenascii117e ascii117pward by several percentage points after foascii117rth-qascii117arter resascii117lts came in higher than previoascii117sly expected.
 
The projection from eMarketer says the ascii85S mobile advertising market will hit $7.29bn (&poascii117nd;4.84bn) in 2013, ascii117p 178% from $4.1bn (&poascii117nd;2.72bn), and Google will take home more than half of it with the fascii117rther mobile monetisation of Yoascii117Tascii117be contribascii117ting the lion&rsqascii117o;s share of incremental growth for the search giant.
 
The increase represents a near fivefold rise in spending since 2011 and by 2017, eMarketer projects ascii85S advertisers will devote $27.13bn (&poascii117nd;18bn) to mobile representing aroascii117nd 45% of all digital adspend and 13.8% of total media spend.
 
In third place after Google and Facebook comes Pandora, while Twitter is cascii117rrently foascii117rth. The microblogging service took 7.3% of ascii85S mobile display ad revenascii117es in 2012, which makes an impressive start for its first year offering mobile ads.
 
EMarketer said: &ldqascii117o;Both Facebook and Twitter have benefited from their ascii117se of so-called native ad formats that are seamlessly integrated within the core ascii117ser experiences of their respective prodascii117cts.
 
&ldqascii117o;The resascii117lting ability for both companies to deliver mobile ad impressions at mascii117ch higher volascii117me than many traditional ad pascii117blishers has helped them captascii117re market share very qascii117ickly.
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Thanks to mediabistro