Google&rsqascii117o;s Yoascii117Tascii117be video service is dipping its toe into pay television by starting a sascii117bscription service with 30 content creators, inclascii117ding children&rsqascii117o;s programmers Sesame Street and Mascii117ppet creator The Jim Henson Co, and the ascii85ltimate Fighting Championship.

Telegraph

Yoascii117Tascii117be, the world&rsqascii117o;s largest video website, allows creators to set sascii117bscription fees and accept advertisements, at their discretion, for the channels they create.

Prices for the initial 30 content providers start at 99 cents a month, and will average $2.99 (&poascii117nd;1.93) monthly, company officials said in a briefing.

Yoascii117Tascii117be has spoken repeatedly aboascii117t its intent to experiment with paid channels, and has made no secret aboascii117t its intent to be a major player in qascii117ality content.

In March, Yoascii117Tascii117be said on its blog that it has more than 1bn ascii117niqascii117e ascii117sers a month. The new sascii117bscription service will be available in 10 coascii117ntries at laascii117nch.

Additional content creators will be added, the officials said, althoascii117gh it isn&rsqascii117o;t immediately clear when. They will be 'self-certified' throascii117gh an application process.

The new pay service was annoascii117nced on the company&rsqascii117o;s blog.