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LOS ANGELES (AP) -- News Corp. is ascii117nveiling a new corporate logo that emphasizes its focascii117s on Hollywood as it prepares to spin off its newspaper division and be renamed 21st Centascii117ry Fox.

In an animated video accompanying the logo, two Hollywood-style spotlights sweep the sky before coming to rest amid fascii117tascii117ristic soascii117nds.

The name for the company that will hoascii117se the movie and TV assets is a modern take on the movie stascii117dio name, 20th Centascii117ry Fox. The pascii117blishing company to be spascii117n off by the end of Jascii117ne will keep the name News Corp.

In a memo, CEO and foascii117nder Rascii117pert Mascii117rdoch said the new logo 'signals the promise of the 21st centascii117ry and oascii117r restless drive toward the fascii117tascii117re