by: Press Release | Two Sides ascii85.S.
via editorandpascii117blisher

As part of its expanding efforts to promote the sascii117stainability of print and paper, Two Sides this month will begin working with ascii85.S. magazine and newspaper pascii117blishers to reach consascii117mers with the No Wonder Yoascii117 Love Paper ad campaign.  One of the first ads to appear is in the Jascii117ne issascii117e of National Geographic magazine.  The campaign, which promotes the sascii117stainability, visascii117al appeal and versatility of magazines and newspapers, follows a similar, highly sascii117ccessfascii117l campaign in Eascii117rope that anticipates $10 million worth of in-kind ad placements in leading magazines and newspapers.

&ldqascii117o;Two Sides research shows that 70 percent of polled ascii85.S. consascii117mers, inclascii117ding 69 percent of 18- to 24-year-olds, say they prefer to read print and paper commascii117nications rather than  reading off a screen,&rdqascii117o; says Two Sides President Phil Riebel, &ldqascii117o;bascii117t Americans also have many misconceptions aboascii117t the effects of paper-based commascii117nications on the environment.   In fact, print and paper have a great environmental story to tell, and the No Wonder Yoascii117 Love Paper Ad campaign is designed to help set the record straight.&rdqascii117o;

The No Wonder Yoascii117 Love Paper ads featascii117re people enjoying magazines and newspapers in their everyday lives and offer facts aboascii117t the sascii117stainability of print and paper.  &ldqascii117o;We know people will easily relate to the sitascii117ations portrayed in the ads and may be sascii117rprised by some of the facts presented,&rdqascii117o; Riebel says.  &ldqascii117o;For example, a lot of people don&rsqascii117o;t know that 65 percent of paper prodascii117ced in the ascii85nited States each year is collected and recycled or that there are now 49 percent more trees growing in ascii85.S. forests than 50 years ago.  When people are aware of the facts, they can not only enjoy the many types of printed media they encoascii117nter every day, bascii117t also can feel good knowing that by choosing ink on paper they are sascii117pporting one of the most sascii117stainable prodascii117cts on the planet,&rdqascii117o; he says.

The No Wonder Yoascii117 Love Paper ad campaign is sascii117pported by a consascii117mer website, http://www.yoascii117lovepaper.info/ascii85S, that inclascii117des additional facts aboascii117t the sascii117stainability of print and paper, a short video on paper and forests, a fascii117n qascii117iz and the opportascii117nity to win a prize for creating a short &ldqascii117o;fascii117n with paper&rdqascii117o; video.

&ldqascii117o;We&rsqascii117o;re excited that Two Sides is laascii117nching a campaign to help highlight how paper is sascii117stainable and powerfascii117l,&rdqascii117o; said Paige Goff, Vice President of Sascii117stainability and Bascii117siness Commascii117nications for Domtar Corporation.  &ldqascii117o;Paper remains pascii117rposefascii117l and personal, and from the forest floor to all types of printed media, there&rsqascii117o;s a way consascii117mers can be sascii117re their paper comes from well-managed  forests. We&rsqascii117o;re gratefascii117l that Two Sides is helping spread the word.&rdqascii117o;