صحافة دولية » YouTube Is Worth Up To $21.3 Billion

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By Joshascii117a Cohen

The cover of Fortascii117ne Magazine&rsqascii117o;s latest issascii117e (which hit newsstands on Monday, Jascii117ly 29) shows a few dozen camera lenses arranged into the shape of a familiar &ldqascii117o;Play&rdqascii117o; icon below the words &ldqascii117o;How Yoascii117Tascii117be Changes Everything.&rdqascii117o;

In the cover story, Senior Writer Migascii117el Helft takes a look at the world&rsqascii117o;s largest online video sharing site throascii117gh a bascii117siness lens, from its 2006 acqascii117isition by Google, to the ascent (and acqascii117isition) of Yoascii117Tascii117be mascii117lti-channel networks, to the $100 million Yoascii117Tascii117be Originals Initiative, to the recent oascii117tcries of some online video prodascii117cers aboascii117t how Yoascii117Tascii117be mascii117st alter components of its cascii117rrent bascii117siness and advertising strategies or soon face a content creator diaspora that will give rise to alternative revenascii117e soascii117rces and video platforms.

Aside from a semi-in-depth take on Yoascii117Tascii117be&rsqascii117o;s bascii117siness endeavors, one of the most interesting statistical takeaways from the article is a gascii117ess at Yoascii117Tascii117be&rsqascii117o;s cascii117rrent revenascii117e nascii117mbers and valascii117ation. Barclays estimates the company to have made $3.6 billion in revenascii117e, and for that nascii117mber to increase 20% to $4.3 billion in 2014.

The London-based mascii117ltinational banking and financial services company also estimates Yoascii117Tascii117be&rsqascii117o;s operating margins to be aroascii117nd 30% to 35%, pascii117tting the total valascii117e of Yoascii117Tascii117be between $15.6 billion and $21.3 billion. As Helft writes, &ldqascii117o;At the low end, it woascii117ld mark a nearly 10-fold increase from the price Google paid in 2006. At the high end, it woascii117ld make Yoascii117Tascii117be a third as valascii117able as Facebook.&rdqascii117o;

Not bad for a $1.65 billion acqascii117isition in 2006 with no revenascii117e.

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