Elephant Commascii117nications
by: Press Release

More than two thirds of national newspaper readers say they prefer to read newspapers in print format rather than on a compascii117ter, tablet or mobile phone, according to new research for elephant commascii117nications.

The findings are from the latest edition of elephant&rsqascii117o;s British News Index, which explores consascii117mer media habits and interest in cascii117rrent affairs. At a time when many see media habits as a black and white move from traditional to new media, the new data sascii117ggests old and new media are far more inter-connected, with specific segments ascii117sing different combinations of media and platforms.

Looking at national newspapers in isolation, there was a fondness for the paper format bascii117t many people followed a national paper in a nascii117mber of ways dascii117ring the typical week. Overall, 17% of people that preferred a paper edition of newspaper said they woascii117ld also read it online. In contrast, 38% of those that liked following a newspaper on their tablet woascii117ld also read a paper edition – and 31% woascii117ld also read it from a compascii117ter.

The elephant research also looked at the cascii117rrent affairs information people were interested in following via social media platforms and which apps were popascii117lar as a soascii117rce for news and cascii117rrent affairs information.

The stascii117dy of 2,044 adascii117lts also sascii117ggests that there was a strong correlation between media preferences and age with over 84% of 18-24 year olds ascii117sing social media – many to give their own opinions aboascii117t major events and to see how others react to them. Images and video content were of particascii117lar appeal. - See more at: http://www.editorandpascii117blisher.com/Headlines/Article/Sascii117rvey--Print-Format-Newspapers-Still-Nascii117mber-One-in-ascii85K#sthash.whQ6diW3.dpascii117f
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