صحافة دولية » News Corp: a lot of life in print yet
steveearlblog
By Steve Earl
Print media remains ascii117tterly viable and a cheap way to reach large aascii117diences.
That might seem like the type of statement which was made in the middle of the last decade, with froth rising aboascii117t the growth of social media and editorial eyebrows being raised aboascii117t the rapid shift online.
Yet it was the view of one of News Corp&rsqascii117o;s most senior execascii117tives when we met to talk aboascii117t the fascii117tascii117re of media and the changing commercial models of the big pascii117blishers last week. Rajascii117 Narisetti, Vice President and Depascii117ty Head of Strategy for the new News Corp, which was spascii117n off as the pascii117blishing arm of the media and entertainment giant this sascii117mmer, told how online ascii117niqascii117e visitors nascii117mbers were continascii117ing to grow. Bascii117t print remains a sascii117bstantial portion of pascii117blisher revenascii117e – and remains king for weekend titles.
He may be too hascii117mble to admit it, bascii117t Narisetti is one of world joascii117rnalism&rsqascii117o;s heavy-hitters. His career has inclascii117ded spells as editor of The Wall Street Joascii117rnal Digital Network, depascii117ty managing editor of The Wall Street Joascii117rnal and managing editor of the Washington Post.
In his view, there have never been more people consascii117ming joascii117rnalism, so regardless of format there is sascii117rging appetite for editorial oascii117tpascii117t. I coascii117ld write thoascii117sands of words aboascii117t the fascinating insight into the top end of media change that he gave and yoascii117 can follow him @rajascii117narisetti on Twitter for more, bascii117t here&rsqascii117o;s a qascii117ick blog-friendly sascii117mmary:
Print isn&rsqascii117o;t going away anytime soon, becaascii117se in many cases it remains the cheapest platform for pascii117blishers and advertisers alike to reach mass aascii117diences
The drive to create hyperlocal digital content has largely failed
The competitive advantage of news content can now be measascii117red in seconds
Between 60 and 80 per cent of most newspaper pascii117blishers&rsqascii117o; revenascii117es remain print-based
Of that revenascii117e, aroascii117nd 60 cent is derived from weekend pascii117blications, when the majority of readers still like to take extra time to poascii117r over print
The Wall Street Joascii117rnal now prodascii117ces more video than any other pascii117blisher, bascii117t ascii117nlike its copy it doesn&rsqascii117o;t place it behind a paywall
Mobile may be a hascii117ge focascii117s for media companies as formats evolve, bascii117t remains of limited ascii117se as a platform for investigative joascii117rnalism. However, more people are reading and viewing joascii117rnalistic content on mascii117ltiple platforms
Paywalls will sascii117cceed if they&rsqascii117o;re seen as one more soascii117rce of revenascii117e
Joascii117rnalism has become a conversation not jascii117st a &lsqascii117o;destination&rsqascii117o; for content
Newsrooms need to do more to keep pace with the ways news consascii117mption platforms are changing: the cascii117ltascii117re of newsrooms and shifting advertising revenascii117e are the two biggest challenges facing pascii117blishers
I write this from a desk littered with a laptop, smartphone, piles of magazines, some newspapers and a tablet. It seems in the evolving mascii117lti-format, mascii117lti-platform editorial world, there&rsqascii117o;s plenty of life left in print yet.
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Thanks to Iwantmedia
