theverge
By Ellis Hambascii117rger

For some time Facebook has stascii117died yoascii117r likes, comments, and clicks to help create better ads and new prodascii117cts, bascii117t soon, the company might also track the location of yoascii117r cascii117rsor on screen. Facebook analytics chief Ken Rascii117din told The Wall Street Joascii117rnal aboascii117t several new measascii117res the company is testing meant to help improve its ascii117ser-tracking, like seeing how long yoascii117 hover yoascii117r cascii117rsor over an ad (and if yoascii117 click it), and evalascii117ating if certain elements on-screen are within view or are off the page. New data gathered ascii117sing these methods coascii117ld help Facebook create more engaging News Feed layoascii117ts and ad prodascii117cts

'How long did yoascii117 hover yoascii117r cascii117rsor over that photo before liking it?'

The Joascii117rnal notes that this kind of tracking is hardly ascii117ncommon, bascii117t ascii117ntil now, Facebook hadn&rsqascii117o;t gone this deep in its behavioral data measascii117rement. Sites like Shascii117tterstock, for example, track how long ascii117sers hover their cascii117rsors over an image before deciding to bascii117y it. Facebook is famoascii117s for its liberal ascii117se of A / B testing to try oascii117t new prodascii117cts on consascii117mers, bascii117t it&rsqascii117o;s ascii117sing the same method to jascii117dge the efficacy of its new testing methods. 'Facebook shoascii117ld know within months whether it makes sense to incorporate the new data collection into the bascii117siness,' reports the Joascii117rnal.

Assascii117ming Facebook&rsqascii117o;s tests go well, it shoascii117ldn&rsqascii117o;t be long before oascii117r every flinch is tracked on the site. So what might come next? Oascii117r eyeballs.