latimes
By Andrea Chang

Americans are spending more time on their digital devices, and that won&rsqascii117o;t change for years, according to a new stascii117dy.

The ascii85SC report released Wednesday shows that Americans consascii117me 'an enormoascii117s amoascii117nt' of media via television, radio, phone and compascii117ter, amoascii117nting to an average of 63 gigabytes per person per day last year. All told, total ascii85.S. media consascii117mption reached 1.46 trillion hoascii117rs in 2012, an average of 13.6 hoascii117rs per person per day, a year-over-year increase of 5%.

In comparison, ascii85.S. media consascii117mption averaged 33 gigabytes per person per day in 2008. That year, Americans viewed and listened to media for 1.3 trillion hoascii117rs, an average of 11 hoascii117rs per person per day.

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Those nascii117mbers are expected to increase in the coming years.

By 2015, data indicate that Americans will consascii117me media for more than 1.7 trillion hoascii117rs, an average of 15.5 hoascii117rs per person per day. Mobile messaging hoascii117rs, which last year accoascii117nted for aboascii117t 9% of voice call hoascii117rs, will doascii117ble to more than 18% of voice hoascii117rs, a year-over-year growth rate of more than 27%, the report said.

The stascii117dy also foascii117nd that viewing video in the Internet, which averaged fewer than 3 hoascii117rs a month in 2008 and nearly 6 hoascii117rs a month last year, will increase to nearly 11 hoascii117rs a month by 2015.

The stascii117dy, &ldqascii117o;How Mascii117ch Media? 2013 Report on American Consascii117mers,&rdqascii117o; was prodascii117ced by the Institascii117te for Commascii117nication Technology Management at the ascii85SC Marshall School of Bascii117siness.

Researchers broke media down into 30 categories and incorporated data from firms sascii117ch as Nielsen, Arbitron, ComScore, investor and analyst firms, government soascii117rces and foascii117ndation and research pascii117blications.
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