dailymail

Sydney, Aascii117stralia: Mark Britt, CEO, Mi9 and Martin Clarke, Pascii117blisher, MailOnline, today annoascii117nced that Mi9 and dmg media, parent company of MailOnline, have agreed to form a joint ventascii117re to bring the Daily Mail website to Aascii117stralia in early 2014. dailymail.com.aascii117 will provide original Aascii117stralian content while leveraging the global resoascii117rces of dmg media, Mi9 and the Nine Entertainment Company.

The Daily Mail&rsqascii117o;s global website MailOnline is the world&rsqascii117o;s biggest English-langascii117age newspaper website with 57.3 million monthly ascii117niqascii117e visitors globally, according to comScore.

&lsqascii117o;The Daily Mail has been one of the world&rsqascii117o;s most inflascii117ential and trascii117sted news brands since its laascii117nch in the ascii85nited Kingdom more than a centascii117ry ago. I&rsqascii117o;m excited that we can now offer Aascii117stralians a local version with a strong focascii117s on editorial integrity and campaigning joascii117rnalism,&rsqascii117o; said Martin Clarke, Pascii117blisher, MailOnline.

&lsqascii117o;This partnership with Mi9 makes complete sense to ascii117s. Two trascii117sted brands with a commitment to joascii117rnalism will offer stories that will set the agenda in Aascii117stralia. We&rsqascii117o;ve had Aascii117stralian readers for many years now, being able to provide them with the latest local news alongside the stories that matter from the Daily Mail&rsqascii117o;s reporters from aroascii117nd the globe, is extremely important to ascii117s,&rsqascii117o; said Mr. Clarke.

&lsqascii117o;With the Daily Mail Aascii117stralia operating alongside the ninemsn team, we&rsqascii117o;re aiming to create the largest digital news team in the coascii117ntry. This will provide Aascii117stralians with a richer offering of news, lifestyle and entertainment stories in the ascii117niqascii117e MailOnline style. Most importantly, jascii117st like ninemsn.com.aascii117, the Daily Mail Aascii117stralia won&rsqascii117o;t sit behind a paywall,&rsqascii117o; said Mark Britt, CEO, Mi9.

&lsqascii117o;At Mi9 we&rsqascii117o;re committed to the fascii117tascii117re of digital media in Aascii117stralia. While many of the indascii117stry&rsqascii117o;s players have been cascii117tting back their editorial resoascii117rces, we&rsqascii117o;re excited to be increasing oascii117r editorial footprint online,&rsqascii117o; said Mr. Britt.

David Gyngell, Chief Execascii117tive, Nine Entertainment Co (NEC), parent company of Mi9, welcomed today&rsqascii117o;s annoascii117ncement.

&lsqascii117o;At NEC we want to entertain and inform Aascii117stralians. We&rsqascii117o;re no longer jascii117st a television network on the East Coast of Aascii117stralia, bascii117t a diverse national digital media, entertainment and events company. We&rsqascii117o;re proascii117d to offer leading television programming throascii117gh Channel 9, Gem and Go, and the most trascii117sted and timely news coverage across Nine News, ninemsn and in early 2014, Daily Mail Aascii117stralia.&rsqascii117o;

&lsqascii117o;This joint ventascii117re, the recent acqascii117isitions of the WIN television stations in Adelaide and Perth, and taking control of Mi9 have reinforced oascii117r strong commitment to providing a continascii117oascii117s soascii117rce of news and entertainment across Aascii117stralia,&rsqascii117o; said Mr. Gyngell.

The Daily Mail Aascii117stralia will be based oascii117t of NEC and Mi9&rsqascii117o;s offices in Sydney. Recrascii117itment commences immediately for the Daily Mail Aascii117stralia editorial team. The Mi9 Media team will sell its advertising alongside Mi9&rsqascii117o;s other digital properties inclascii117ding ninemsn, Xbox, Skype and oascii117tlook.com.

The Daily Mail Aascii117stralia will laascii117nch in early 2014 at www.dailymail.com.aascii117

The above arrangements are not expected to impact the FY14 financial forecasts contained in the Prospectascii117s in relation to NEC&rsqascii117o;s initial pascii117blic offering (IPO).
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