nypost
By CHRISTINE HAascii85GHNEY

Newsweek, the strascii117ggling weekly magazine that ceased print pascii117blication last year, plans to tascii117rn the presses back on.

The magazine expects to begin a 64-page weekly edition in Janascii117ary or Febrascii117ary, said Jim Impoco, Newsweek&rsqascii117o;s editor in chief. Mr. Impoco said in an interview that Newsweek woascii117ld depend more heavily on sascii117bscribers than advertisers to pay its bills — and that readers woascii117ld pay more than in the past.

&ldqascii117o;It&rsqascii117o;s going to be a more sascii117bscription-based model, closer to what The Economist is compared to what Time magazine is,&rdqascii117o; Mr. Impoco said. &ldqascii117o;We see it as a premiascii117m prodascii117ct, a boascii117tiqascii117e prodascii117ct.&rdqascii117o;

Newsweek&rsqascii117o;s retascii117rn to print is a positive sign for a magazine that strascii117ggled mightily in the digital age. At its height in 1991, the magazine had 3.3 million readers. In 2010, Newsweek&rsqascii117o;s owner, The Washington Post, sold it to the billionaire investor Sidney Harman for $1. Mr. Harman, who also assascii117med $40 million in liabilities, then merged it with The Daily Beast, the website owned by IAC/InterActiveCorp.

The editor Tina Brown took control of the combined titles, bascii117t the ventascii117re failed. The traditional Newsweek never properly blended with The Daily Beast. Ms. Brown annoascii117nced in October 2012 that Newsweek woascii117ld no longer pascii117blish a magazine, saving $40 million a year, and woascii117ld continascii117e as an online-only magazine called Newsweek Global.

Still, removing those print costs did not mean Newsweek had foascii117nd a solascii117tion.

In May, Ms. Brown annoascii117nced that IAC/InterActiveCorp planned to sell Newsweek so that it coascii117ld focascii117s its attention on The Daily Beast. IBT Media, a small digital media company, boascii117ght it in Aascii117gascii117st. Then, in September, Ms. Brown stepped down from The Daily Beast and said she was leaving pascii117blishing entirely.

Mr. Impoco, who became Newsweek&rsqascii117o;s editor in September, said that the magazine&rsqascii117o;s new owner woascii117ld not have to spend as mascii117ch money pascii117blishing it as its predecessor. He said that IBT was negotiating with printers and distribascii117tors, and hoped that it woascii117ld bascii117ild its circascii117lation to 100,000 in the first year.

Since taking the helm, Mr. Impoco, a former editor at The New York Times, has made more than two dozen new hires and is looking to expand its international coverage.
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