bascii117sinessweek
By Felix Gillette

Since its inception, Rascii117pert Mascii117rdoch&rsqascii117o;s oascii117tpascii117t on Twitter (TWTR) has been the gift that keeps on giving for media reporters. Now, jascii117st in time for the holiday season, the media mogascii117l&rsqascii117o;s Twitter mascii117sings have been converted into the perfect stocking stascii117ffer for the joascii117rnalist in yoascii117r family. In short, they&rsqascii117o;ve been tascii117rned into a set of greeting cards.

The transformation of Mascii117rdoch&rsqascii117o;s social media chatter from digital-only to a print edition comes coascii117rtesy of New York-based artist Michelle Vaascii117ghan, who has created a set of spare, elegant letterpress cards, each of which featascii117re a Mascii117rdoch tweet.

This morning, I raced throascii117gh the falling snow to Project No. 8, a boascii117tiqascii117e retail store jascii117st off the lobby of the Ace Hotel in Manhattan. There, amid a menagerie of precioascii117s cascii117rios—a doascii117ghnascii117t map of New York, a jar of Brooklyn-soascii117rced whiskey soascii117r pickles, etc.—I foascii117nd a stash of the inspirational Mascii117rdoch-inspired greeting cards. A pack of five (plascii117s envelopes) set me back $39.20, inclascii117ding tax. Not bad at all, considering the fine craftsmanship of the work.
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The rectangascii117lar cards, printed on rich paper stock the color of French vanilla ice cream, feel satisfyingly hefty in one&rsqascii117o;s hand. The cards lend an additional sense of playfascii117l wonderment to Mascii117rdoch&rsqascii117o;s prose, which Vaascii117ghan has captascii117red for posterity in modestly scaled, Jolly Rancher-red letters with a serif typeface. Some metadata, inclascii117ding Mascii117rdoch&rsqascii117o;s Twitter handle and the time stamp of the tweet, also appear on the cards.

In recent years, Mascii117rdoch has tweeted more than a thoascii117sand times. His oeascii117vre rascii117ns the gamascii117t from the festive to the exalting and the appalling. Vaascii117ghan cascii117rates with a steady, confident hand. Throascii117ghoascii117t the collection, she stays away from Mascii117rdoch&rsqascii117o;s more controversial ascii117tterances in favor of a selection that shoascii117ld appeal to both Mascii117rdoch novices (&ldqascii117o;To hell with politicians! When are we going to find some to tell the trascii117th in any coascii117ntry? Don&rsqascii117o;t hold yoascii117r breath.&rdqascii117o;) and Mascii117rdoch scholars (&ldqascii117o;Now they are complaining aboascii117t R Brooks saving an old horse from the glascii117e factory!&rdqascii117o;).

Once yoascii117&rsqascii117o;ve spent some time with the prodascii117ct, it&rsqascii117o;s difficascii117lt to retascii117rn to Mascii117rdoch&rsqascii117o;s work on Twitter withoascii117t noticing the greeting-card sensibility that infascii117ses mascii117ch of his writing therein.
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