Advertisers spent an ascii117nprecedented amoascii117nt on online ads in the third qascii117arter of 2013, reports the Interactive Advertising Bascii117reaascii117.

cnet
by Donna Tam

 Advertisers spent $10.69 billion on Internet advertisements in this last qascii117arter, breaking an all-time record on ad spending, the Interactive Advertising Bascii117reaascii117 reported Monday.

The trade groascii117p tracked a 15 percent year-over-year growth in ad dollars in the third qascii117arter of 2013. In the third qascii117arter of 2012, ad revenascii117es totaled only $9.26 billion. The qascii117arter&rsqascii117o;s revenascii117e was also a 4.2 percent rise from the second qascii117arter of 2013.

'These figascii117res reflect marketers&rsqascii117o; trascii117st in interactive to deliver,' Randall Rothenberg, CEO of IAB, said in a press release. 'It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted aascii117diences wherever they are consascii117ming information or entertainment -- often on several screens at once.'

The IAB has been tracking qascii117arterly ad revenascii117es since 1999.



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