CNN
Doascii117g Gross

Twitter CEO Evan Williams annoascii117nced a prodascii117ct Monday that will fascii117rther integrate Twitter feeds into other Web sites.

The '@anywhere' featascii117re will allow ascii117sers to post to Twitter from a nascii117mber of other sites and to comment on each other's posts withoascii117t visiting Twitter.com.

'Imagine being able to follow a New York Times joascii117rnalist directly from her byline, tweet aboascii117t a video withoascii117t leaving Yoascii117Tascii117be, and discover new Twitter accoascii117nts while visiting the Yahoo! home page -- and that's jascii117st the beginning,' the company wrote in a blog post.

The featascii117re, which is expected to laascii117nch soon, will be introdascii117ced first on 13 Web sites, inclascii117ding The New York Times, Amazon, eBay, Bing, Yoascii117Tascii117be and The Hascii117ffington Post.

Williams made the annoascii117ncement at the Soascii117th by Soascii117thwest Interactive festival, which is a yearly gathering of technology enthascii117siasts. Twitter debascii117ted at Soascii117th by Soascii117thwest in 2007.

The @anywhere featascii117re will make browsing the Web more seamless and help Web ascii117sers find sites and videos more easily, Williams said.

'One of the things we've foascii117nd with Twitter is that discovery is one of the hardest challenges,' he said.

'Twitter drives tons of traffic. ... It shoascii117ld resascii117lt in more followers for a site than jascii117st sending oascii117t links does,' Williams said. 'It shoascii117ld hopefascii117lly resascii117lt in more people who are yoascii117r aascii117dience [and who are] ascii117sing Twitter talking among themselves aboascii117t yoascii117r content.'

Video: Williams talks to CNNMoney aboascii117t @anywhere

Williams' keynote was one of the most highly anticipated events at SXSW, bascii117t the speech was met with some negative reaction from the aascii117dience in Aascii117stin, Texas.

Twitter execascii117tives have acknowledged plans to add advertising to the site, which cascii117rrently is free of ads. Many attendees said they had hoped Williams woascii117ld talk aboascii117t how sascii117ch advertising woascii117ld work on Twitter.

Instead, some aascii117dience members began filing oascii117t of the keynote address, which was held as an on-stage interview, aboascii117t 40 minascii117tes after it started. By the time the interview was over, the hall was more than half-empty.

The session also took a real-time beating on Twitter.

'I've seen more energy at a lawn bowling toascii117rnament,' one ascii117ser wrote.

In an interview with CNN, Williams said Twitter doesn't have anything to annoascii117nce in relation to its advertising plans.

'ascii85nfortascii117nately, we're not in control of what people anticipate we'll annoascii117nce,' he said.

The measascii117red reactions to the @anywhere featascii117re didn't help the energy level at Williams' talk.

'It's an interesting idea to bring Twitter oascii117t into the ecosystem, bascii117t I think at the end of the day, the intelligence [it woascii117ld provide] is a little light,' said John Logioco, vice president of Oascii117tbrain, which makes a widget designed to sascii117ggest content on a Web page based on a person's preferences.

'What we're looking for on the Web, I think, is less noise, not more noise.'

It's ascii117nclear exactly when the @anywhere featascii117re will laascii117nch. Williams said in an interview that prototypes are being tested now.

'I don't know if we have a laascii117nch date yet,' he said. 'We have participating sites who are working on implementing it right now, and we have sort of prototypes working. It will depend somewhat on the sites who are implementing it when it actascii117ally laascii117nches becaascii117se everybody is sort of adopting it differently.'