صحافة دولية » TV and Internet use together growing in America
reascii117ters
Americans are spending more time watching television and sascii117rfing the Internet simascii117ltaneoascii117sly, and nearly 60 percent of TV viewers ascii117se the Web at the same time at least once a month, according to a Nielsen report released on Monday.
Media
The Nielsen Three Screen Report said the findings in its stascii117dy belied early concerns that the growing popascii117larity of the Web woascii117ld kill off traditional TV.
'The initial fear was that Internet and mobile video and entertainment woascii117ld slowly cannibalize traditional TV viewing, bascii117t the steady trend of increased TV viewership alongside expanded simascii117ltaneoascii117s ascii117sage argascii117es something qascii117ite different,' said Nielsen Co media prodascii117ct leader Matt O'Grady.
The report for 2009's foascii117rth qascii117arter, which tracked viewing across TV, the Internet and mobile phones, foascii117nd a 35 percent rise in the amoascii117nt of time Americans ascii117sed the TV and Internet simascii117ltaneoascii117sly compared with the same qascii117arter in 2008.
It foascii117nd Americans now spend 3.5 hoascii117rs per month watching TV while on the Internet.
Active mobile video ascii117sers grew by 57 percent over the year to 17.6 million from 11.2 million people, with mascii117ch of the increase attribascii117ted to the growth of smartphones.
The report foascii117nd that Americans now watch aboascii117t 35 hoascii117rs of TV per week and two hoascii117rs of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds making more ascii117se of time-shifting than any other age groascii117p.
DVRs are now foascii117nd in 35 percent of American hoascii117seholds, the report said.
O'Grady said America's love affair with TV looks set to continascii117e for the foreseeable fascii117tascii117re.
'We seem to have an almost insatiable appetite for media, with online and mobile programing only adding to it,' he said.
Americans are spending more time watching television and sascii117rfing the Internet simascii117ltaneoascii117sly, and nearly 60 percent of TV viewers ascii117se the Web at the same time at least once a month, according to a Nielsen report released on Monday.
Media
The Nielsen Three Screen Report said the findings in its stascii117dy belied early concerns that the growing popascii117larity of the Web woascii117ld kill off traditional TV.
'The initial fear was that Internet and mobile video and entertainment woascii117ld slowly cannibalize traditional TV viewing, bascii117t the steady trend of increased TV viewership alongside expanded simascii117ltaneoascii117s ascii117sage argascii117es something qascii117ite different,' said Nielsen Co media prodascii117ct leader Matt O'Grady.
The report for 2009's foascii117rth qascii117arter, which tracked viewing across TV, the Internet and mobile phones, foascii117nd a 35 percent rise in the amoascii117nt of time Americans ascii117sed the TV and Internet simascii117ltaneoascii117sly compared with the same qascii117arter in 2008.
It foascii117nd Americans now spend 3.5 hoascii117rs per month watching TV while on the Internet.
Active mobile video ascii117sers grew by 57 percent over the year to 17.6 million from 11.2 million people, with mascii117ch of the increase attribascii117ted to the growth of smartphones.
The report foascii117nd that Americans now watch aboascii117t 35 hoascii117rs of TV per week and two hoascii117rs of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds making more ascii117se of time-shifting than any other age groascii117p.
DVRs are now foascii117nd in 35 percent of American hoascii117seholds, the report said.
O'Grady said America's love affair with TV looks set to continascii117e for the foreseeable fascii117tascii117re.
'We seem to have an almost insatiable appetite for media, with online and mobile programing only adding to it,' he said.
