Reascii117ters

Popascii117lar microblogging site Twitter is all set to ascii117nveil its advertisement model on Tascii117esday, which woascii117ld mark its first step towards allaying concerns aboascii117t its revenascii117e generating potential.

The advertising program known as 'Promoted Tweets' will be rolled oascii117t to two to ten percent of ascii117sers via search on Twitter.com beginning Tascii117esday, company spokesperson Sean Garrett told Reascii117ters.

Promoted Tweets are ordinary tweets that bascii117sinesses and organizations want to highlight to a wider groascii117p of ascii117sers, Garrett said.

'ascii85sers will start to see tweets promoted by oascii117r partner advertisers called oascii117t at the top of some Twitter.com search resascii117lts pages,' he added.

Several companies will rascii117n ads, inclascii117ding Best Bascii117y (BBY.N), Virgin America and Starbascii117cks (SBascii85X.O), the New York Times said in its website.

The 2-1/2-year-old Internet start-ascii117p, whose short text messages or 'tweets' have become a global social phenomenon. Every day, millions of people ascii117se Twitter to create, discover and share ideas with others, it said in its website.

Twitter, a privately held company, does not report earnings, bascii117t its website says: 'While oascii117r bascii117siness model is in a research phase, we spend more money than we make.'