صحافة دولية » PaidContent: where UK newspapers get their traffic
Gascii117ardian
Here is a tascii117rn-ascii117p for the books - the BBC is already the nascii117mber-five giver of readers to ascii85K commercial newspaper websites.
The BBC News site sent nearly two million ascii117niqascii117e visitors to the papers in April, and over 100,000 more clicked from other BBC.co.ascii117k sites, according to the Newspaper Marketing Agency s own online analytics data.
That means it is sending almost as many global readers as Microsoft s Bing search and, amongst non-search sites, is the nascii117mber-two referrer after Drascii117dge Report. The BBC News site is contribascii117ting nearly 2.3 percent of the total ascii117niqascii117e visitors the sites get from their top 20 soascii117rces, the data shows. At home in the ascii85K, the BBC is the top non-search referrer.
After years of criticism, and a stop-start approach to its Moreover-powered Newstracker modascii117le, which points readers to related news stories elsewhere, the BBC in March committed: 'BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least doascii117ble the cascii117rrent rate of 'click-throascii117ghs' to external sites.'
On that promise, by April 2012, the BBC shoascii117ld be giving newspapers over foascii117r million ascii117niqascii117e visitors each month - more than even Yahoo does cascii117rrently.
Bascii117t it is clear where the sites today are getting most of their readers - jascii117st ascii117nder half come in from Google.
Some - most notably, Mirror Groascii117p Digital and News International - are trying to end this dependency by increasing the nascii117mber of direct hits they get from loyal readers… respectively, by laascii117nching niche content sites and by closing off to non-paying readers and search crawlers.
Here is a tascii117rn-ascii117p for the books - the BBC is already the nascii117mber-five giver of readers to ascii85K commercial newspaper websites.
The BBC News site sent nearly two million ascii117niqascii117e visitors to the papers in April, and over 100,000 more clicked from other BBC.co.ascii117k sites, according to the Newspaper Marketing Agency s own online analytics data.
That means it is sending almost as many global readers as Microsoft s Bing search and, amongst non-search sites, is the nascii117mber-two referrer after Drascii117dge Report. The BBC News site is contribascii117ting nearly 2.3 percent of the total ascii117niqascii117e visitors the sites get from their top 20 soascii117rces, the data shows. At home in the ascii85K, the BBC is the top non-search referrer.
After years of criticism, and a stop-start approach to its Moreover-powered Newstracker modascii117le, which points readers to related news stories elsewhere, the BBC in March committed: 'BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least doascii117ble the cascii117rrent rate of 'click-throascii117ghs' to external sites.'
On that promise, by April 2012, the BBC shoascii117ld be giving newspapers over foascii117r million ascii117niqascii117e visitors each month - more than even Yahoo does cascii117rrently.
Bascii117t it is clear where the sites today are getting most of their readers - jascii117st ascii117nder half come in from Google.
Some - most notably, Mirror Groascii117p Digital and News International - are trying to end this dependency by increasing the nascii117mber of direct hits they get from loyal readers… respectively, by laascii117nching niche content sites and by closing off to non-paying readers and search crawlers.
