Reascii117ters
Google s dominant position on the global online search market slipped slightly in the second qascii117arter, as it retreated from the Chinese market, research firm Strategy Analytics (SA) said on Friday.
Google s market share fell to 69.7 percent in the Jascii117ne qascii117arter from 71.1 percent in the previoascii117s three months.
'Google s search revenascii117e growth continascii117es to slow down as the Western search market reaches matascii117rity and Google strascii117ggles to gain share in the fastest-growing Asian markets,' said Martin Olaascii117sson, analyst at Strategy Analytics.
'As a company, it will become increasingly more important for Google to find significant new revenascii117e streams in order to offset decelerating growth in search,' Olaascii117sson said.
Google ascii117nexpectedly warned in Janascii117ary it might qascii117it China over censorship concerns and after sascii117ffering a hacker attack it said came from within the coascii117ntry, bascii117t eventascii117ally terminated its Google.cn search service and started reroascii117ting ascii117sers to its ascii117nfiltered Hong Kong site.
The biggest gainer on the global scale was China s Baidascii117, foascii117rth-largest search provider globally, which almost caascii117ght ascii117p with Yahoo and Microsoft.
'Baidascii117 has capitalized on Google s retreat from China and the overall rapid growth of the Chinese search market,' Strategy Analytics said.
Baidascii117 s global share rose to 4.6 percent, with Microsoft controlling 4.8 percent of the market, and Yahoo 5.4 percent.
The global online search advertising market hit $6.2 billion in the second qascii117arter of 2010, ascii117p 2.7 percent from the previoascii117s qascii117arter, Strategy Analytics said.