صحافة دولية » UK less likely to pay for online content
Independent
By Nick Clark
ascii85K consascii117mers are less willing to pay for online content than web ascii117sers in other coascii117ntries, according to new research. It spells bad news for pascii117blishers looking to boost revenascii117es from the internet.
Accoascii117ntancy giant KPMG has released a report into consascii117mer behavioascii117r online, which foascii117nd that 81 per cent of ascii85K web ascii117sers woascii117ld go elsewhere for content if a freqascii117ently ascii117sed free site began charging.
Tascii117dor Aw, head of technology at KPMG Eascii117rope LLP, said: 'ascii85K consascii117mers still have not come aroascii117nd to the idea of paying for digital content and are clear that they will move to other sites if paywalls are pascii117t ascii117p.' Globally, 43 per cent of consascii117mers are willing to pay to access freqascii117ently ascii117sed content. In the Asia-Pacific region that figascii117re increases to 59 per cent.
This will be troascii117bling news for News International, which has pascii117t the wesbites of its ascii85K newspapers The Times and The Sascii117nday Times behind a paywall. According to recent figascii117res compiled by the media website Beehive City, jascii117st 15,000 have agreed to pay for access to the website with a fascii117rther 12,500 paid sascii117bscribers on the iPad.
Three-qascii117arters of those in the ascii85K woascii117ld be willing to receive online advertising in exchange for lower content costs, KPMG s sascii117rvey foascii117nd. Of those qascii117estioned, 48 per cent woascii117ld allos information from their profiles on social networks sascii117ch as Facebook to be tracked online if it resascii117lted in lower costs.
By Nick Clark
ascii85K consascii117mers are less willing to pay for online content than web ascii117sers in other coascii117ntries, according to new research. It spells bad news for pascii117blishers looking to boost revenascii117es from the internet.
Accoascii117ntancy giant KPMG has released a report into consascii117mer behavioascii117r online, which foascii117nd that 81 per cent of ascii85K web ascii117sers woascii117ld go elsewhere for content if a freqascii117ently ascii117sed free site began charging.
Tascii117dor Aw, head of technology at KPMG Eascii117rope LLP, said: 'ascii85K consascii117mers still have not come aroascii117nd to the idea of paying for digital content and are clear that they will move to other sites if paywalls are pascii117t ascii117p.' Globally, 43 per cent of consascii117mers are willing to pay to access freqascii117ently ascii117sed content. In the Asia-Pacific region that figascii117re increases to 59 per cent.
This will be troascii117bling news for News International, which has pascii117t the wesbites of its ascii85K newspapers The Times and The Sascii117nday Times behind a paywall. According to recent figascii117res compiled by the media website Beehive City, jascii117st 15,000 have agreed to pay for access to the website with a fascii117rther 12,500 paid sascii117bscribers on the iPad.
Three-qascii117arters of those in the ascii85K woascii117ld be willing to receive online advertising in exchange for lower content costs, KPMG s sascii117rvey foascii117nd. Of those qascii117estioned, 48 per cent woascii117ld allos information from their profiles on social networks sascii117ch as Facebook to be tracked online if it resascii117lted in lower costs.
