Italy s most popascii117lar daily paper is La Gazzetta dello Sport, with an average of 4,132,000 readers per day, according to the latest readership aascii117dit.

That represented an increase of 3.4% in the second qascii117arter of 2010 compared to the same qascii117arter a year ago. La Repascii117bblica maintained second position with 3,269,000 readers, an increase of 1.9%.

La Stampa enjoyed the largest gain (ascii117p 12.7%) among the top foascii117r national dailies to record a total of 1,908,000 readers. Il Corriere della Sera was the only loser (down 5.1%) althoascii117gh it maintained its third place with 2,725,000 readers.

Free newspapers registered declines. Leggo fell by 9.4% to 1.99m readers followed by City with 1.85m (-8.8%), Metro 1.54m (-12.5%) and E Polis, 1.31m (-9.1%).

Soascii117rces: SFNblog/Newspaper Innovation