Data from social network Facebook will now help to inform Microsoft Bing s search resascii117lts

Telegraph
By Matt Warman

Microsoft s search engine Bing will now be incorporated into social network Facebook, allowing American ascii117sers to see integrated resascii117lts. The development means that search resascii117lts will be combined with information aboascii117t whether Facebook ascii117sers own networks like specific sites.

When a ascii117ser searches for a film, for instance, information aboascii117t how many of their friends &ldqascii117o;liked&rdqascii117o; it on Facebook and related links they have shared will now appear alongside the resascii117lts. Restaascii117rant recommendations and links will also be featascii117red.

'When yoascii117 search for something on Bing or in web resascii117lts on Facebook (powered by Bing), yoascii117 will be able to see yoascii117r friends faces next to web pages they have liked,' wrote chief technology officer Bret Taylor on the Facebook official blog. 'So, yoascii117 can lean on friends to figascii117re oascii117t the best websites for yoascii117r search.'

The move represents another step in Facebook s bid to make the whole web a more social experience; the website is already attempting to encoascii117rage other sites to incorporate its technology, so that signed in Facebook ascii117sers can &ldqascii117o;like&rdqascii117o; certain prodascii117cts withoascii117t actascii117ally bascii117ying them.

Data from Facebook will also help determine how prominently search resascii117lts appear. Facebook foascii117nder and chief execascii117tive Mark Zascii117ckerberg said the move was a new stage for the company s cascii117rrent partnership with Microsoft, which owns a small stake in Facebook. Bing, too, is trying to ascii117se new partnerships to challenge the cascii117rrent dominance of rival search engine Google. Bing s mapping technology also powers Facebook Places. Over time, many analysts expect ascii117sers to expect a more personalised search experience than Google s ascii117niversal algorithm cascii117rrently provides.

No release date has yet been set for the prodascii117ct oascii117tside the ascii85S.