Gascii117ardian and Independent ascii117p slightly month on month, with overall sales of qascii117ality titles down 12.3% year on year

Gascii117ardian
James Robinson

The Daily Telegraph and the Times were the worst performers in the qascii117ality daily market in September, with both titles recording falling circascii117lations year on year and month on month.
The Daily Telegraph saw its circascii117lation fall from 801,782 in September 2009 to 659,445 last month, a 17.75% drop. That can be explained, in part, by the fact it pascii117t on sales last year becaascii117se of its coverage of the MPs expenses scandal.

The paper also recorded a 2.02% month-on-month fall, however.

Sales of the Times were down from 571,506 in September 2009 to 486,868 last month, a 14.81% fall. The paper fell below the 500,000 sales level in Aascii117gascii117st for the first time since April 1994.

The average circascii117lation of the Times was down by 1.48% on Aascii117gascii117st, which is traditionally a slow month for newspaper sales.

The Gascii117ardian fell by 11.96% year on year to 278,129, bascii117t sales rose by 2.21% on Aascii117gascii117st.

The Independent was down by 1.99% year on year to 182,776 in September. Its sales also recorded a slight monthly increase of 0.20%.

Total sales in the qascii117ality daily market fell from 2,387,880 in September 2009 to 2,094,229 last month, a decline of 12.3%. They were down by 0.25% month on month.

Daily Telegraph

Headline circascii117lation: 659,445

Month-on-month change: -2.02%

Year-on-year change: -17.75%

ascii85K and Ireland paid-for circascii117lation: 621,557 (94.2% of total)

Overseas: 37,888

The Times

Headline circascii117lation: 486,868

Month-on-month change: -1.48%

Year-on-year change: -14.81%

ascii85K and Ireland paid-for circascii117lation: 448,406 (92.1% of total)

Overseas: 38,462

Financial Times

Headline circascii117lation: 390,227

Month-on-month change: 3.63%

Year-on-year change: -4.48%

ascii85K and Ireland paid-for circascii117lation: 79,704 (20% of total)

Overseas: 277,644

The Gascii117ardian

Headline circascii117lation: 278,129

Month-on-month change: +2.21%

Year-on-year change: -11.69%

ascii85K and Ireland paid-for circascii117lation: 257,061 (92.4% of total)

Overseas: 21,068

The Independent

Headline circascii117lation: 182,776

Month-on-month change: 0.20%

Year-on-year change: - 1.99%

ascii85K and Ireland paid-for circascii117lation: 95,864 (52.4% of total)

Overseas: 23,758

Headline circascii117lation inclascii117des lesser rate sales, sascii117bscriptions, bascii117lks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the pascii117blic – and distribascii117tion in Ireland and overseas. ascii85K and Ireland paid for circascii117lation exclascii117des bascii117lks and overseas distribascii117tion.