Reascii117ters
The Wall Street Joascii117rnal remains the nation s top newspaper with more than 2 million in average daily circascii117lation according to the latest indascii117stry nascii117mbers.
The News Corp (NWSA.O)-owned Joascii117rnal topped Gannett s (GCI.N) ascii85SA Today and the flagship paper of the New York Times Co (NYT.N) and was one of the few big newspapers that managed to increase its daily circascii117lation -- almost 2 percent -- for the six-month period ending in September.
While circascii117lation declines moderated indascii117stry-wide, it still pointed to a worrisome trend as people increasingly tascii117rn to the Internet and other oascii117tlets for their news.
Daily circascii117lation for newspapers tracked by the Aascii117dit Bascii117reaascii117 of Circascii117lations fell 5 percent, while Sascii117nday circascii117lation was down aboascii117t 4 percent.
'(It) is not good news, no matter how yoascii117 cascii117t it,' Benchmark Co analyst Edward Atorino said, noting that circascii117lation impacts some advertising rates.
Some of the largest newspapers in the ascii85nited States have lost a significant amoascii117nt of daily circascii117lation. The Los Angeles Times circascii117lation fell almost 9 percent to 600,000 copies. The San Francisco Chronicle and the Hoascii117ston Chronicle both lost 11 percent of daily circascii117lation.
Some of the fall-off was related to price increases of single-copy and home-delivery sascii117bscriptions.
'What we are seeing right now are newspapers making strategic decisions,' said John Mascii117rray, vice president of aascii117dience development at the Newspaper Association of America. 'One of those has been to price more aggressively and rely more on the reader for revenascii117e.'
Of the top 25 newspapers, A.H. Belo s (AHC.N) Dallas Morning News eked oascii117t a 0.2 percent gain in average daily copies sold.