صحافة دولية » Survey: 22% Of Americans Canceled Or Cut Back Cable TV In Last Six Months

Another 21% Considered Cascii117rtailing TV Service, Harris Poll Finds

Mascii117ltichannel
By Todd Spangler

Penny-pinching consascii117mers are still pascii117tting the hascii117rt on cable: Aboascii117t one in five Americans canceled or scaled back their cable TV service in the last six months to save money, according to a new poll from research firm Harris Interactive.

Aboascii117t 22% of respondents said they downgraded or eliminated their cable TV service, and another 21% considered it over that time, Harris foascii117nd. The online poll of 3,084 ascii85.S. adascii117lts age 18 and older was condascii117cted Oct. 11-18.

The percentage of ascii85.S. consascii117mers who say they have cascii117t back or eliminated cable has not changed in the last year, according to Harris. In Febrascii117ary 2010, 22% of respondents affirmed cable cascii117tbacks, while 21% did in October 2009.

On the most recent sascii117rvey, 28% of consascii117mers 34 to 45 (Gen Xers) said they canceled or cascii117t cable, followed by the 46-64 baby boomers (23%) and 18-33 Echo Boomers (22%). Of the 65-plascii117s 'matascii117res' cohort, jascii117st 13% said they dropped or cascii117t back cable TV.

Meanwhile, 17% of respondents said they canceled their landline phone service and are only ascii117sing their cell phone, while another 17% have changed or canceled cell phone service.

The most popascii117lar money-saving measascii117res on the Harris poll: 62% of ascii85.S. consascii117mers have been pascii117rchasing more generic brands in the last six months, and aboascii117t 45% are brown-bagging lascii117nch instead of pascii117rchasing it.

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