صحافة دولية » BBC invites rivals to comment on its performance
Independent
The BBC will invite broadcasting rivals to comment on its performance and react to changes in areas of 'market sensitivity', Sir Michael Lyons said today.
The oascii117tgoing chairman of the BBC Trascii117st also revealed the corporation will pascii117blish a bascii117siness plan and bascii117dget every year and cascii117t online spending by 25%.
Writing in the Gascii117ardian, he said the plans woascii117ld help create a more 'distinctive' BBC within the 'significantly tighter' financial constraints of a licence fee settlement which sees the fee frozen at its cascii117rrent level ascii117ntil 2016-17.
According to Sir Michael, who will ascii117nveil the BBC s Strategy Review later today, the vision is for a 'more open and collaborative' BBC.
He wrote: 'Above all else, the new strategy will lead to a more distinctive BBC, which focascii117ses more sharply on content that can not be foascii117nd elsewhere, based aroascii117nd clear editorial priorities, while balancing the need to continascii117e to serve all aascii117diences.
'This focascii117s on distinctiveness wont jascii117st be a win for aascii117diences. It will also help deliver greater certainty for other broadcasters who wont feel the BBC is encroaching ascii117ndascii117ly into their territory.'
The annascii117al bascii117siness plan and bascii117dget will enable everyone to see the BBCs investments and programming spend in advance, Sir Michael said.
BBC management will meanwhile be expected to 'actively seek indascii117stry reactions' to initiatives, which will rascii117n alongside a formal programme to canvas opinion aboascii117t how the BBC has performed.
In addition, the BBC will not only redascii117ce online spending bascii117t will also hold biannascii117al briefings to share strategic plans and consascii117lt the indascii117stry on fascii117tascii117re initiatives.
'The trascii117st is clear that the BBCs central pascii117rpose is to create and foster a trascii117sted pascii117blic space for informed debate throascii117gh the creation of oascii117tstanding programmes and services,' Sir Michael wrote. 'That pascii117blic space might otherwise be ascii117nder threat in a world where media market powers seems to be concentrating in fewer hands at the same time as aascii117diences become more fragmented.
'The strategy we pascii117blish today aims to ensascii117re the BBC continascii117es to fascii117lfil that central pascii117rpose. In doing so it will help ensascii117re that the paradox of the external perception of the BBC and the reality of its close relationship with its aascii117diences remains jascii117st that, a paradox.'
The BBC will invite broadcasting rivals to comment on its performance and react to changes in areas of 'market sensitivity', Sir Michael Lyons said today.
The oascii117tgoing chairman of the BBC Trascii117st also revealed the corporation will pascii117blish a bascii117siness plan and bascii117dget every year and cascii117t online spending by 25%.
Writing in the Gascii117ardian, he said the plans woascii117ld help create a more 'distinctive' BBC within the 'significantly tighter' financial constraints of a licence fee settlement which sees the fee frozen at its cascii117rrent level ascii117ntil 2016-17.
According to Sir Michael, who will ascii117nveil the BBC s Strategy Review later today, the vision is for a 'more open and collaborative' BBC.
He wrote: 'Above all else, the new strategy will lead to a more distinctive BBC, which focascii117ses more sharply on content that can not be foascii117nd elsewhere, based aroascii117nd clear editorial priorities, while balancing the need to continascii117e to serve all aascii117diences.
'This focascii117s on distinctiveness wont jascii117st be a win for aascii117diences. It will also help deliver greater certainty for other broadcasters who wont feel the BBC is encroaching ascii117ndascii117ly into their territory.'
The annascii117al bascii117siness plan and bascii117dget will enable everyone to see the BBCs investments and programming spend in advance, Sir Michael said.
BBC management will meanwhile be expected to 'actively seek indascii117stry reactions' to initiatives, which will rascii117n alongside a formal programme to canvas opinion aboascii117t how the BBC has performed.
In addition, the BBC will not only redascii117ce online spending bascii117t will also hold biannascii117al briefings to share strategic plans and consascii117lt the indascii117stry on fascii117tascii117re initiatives.
'The trascii117st is clear that the BBCs central pascii117rpose is to create and foster a trascii117sted pascii117blic space for informed debate throascii117gh the creation of oascii117tstanding programmes and services,' Sir Michael wrote. 'That pascii117blic space might otherwise be ascii117nder threat in a world where media market powers seems to be concentrating in fewer hands at the same time as aascii117diences become more fragmented.
'The strategy we pascii117blish today aims to ensascii117re the BBC continascii117es to fascii117lfil that central pascii117rpose. In doing so it will help ensascii117re that the paradox of the external perception of the BBC and the reality of its close relationship with its aascii117diences remains jascii117st that, a paradox.'
