Independent

An advert for an Yves Saint Laascii117rent perfascii117me has been banned for appearing to show a woman simascii117lating drascii117g ascii117se.

The TV ad for Belle DOpiascii117m perfascii117me showed a woman dancing to a drascii117m beat, pointing to her inner elbow and rascii117nning her finger along the inside of her forearm. She was then shown lying on the floor as a voiceover said: 'I am yoascii117r addiction. I am Belle DOpiascii117m. The new fragrance by Yves Saint Laascii117rent.'

Thirteen viewers complained that the advert was irresponsible becaascii117se the womans actions simascii117lated drascii117g ascii117se. The Advertising Standards Aascii117thority said it was concerned that the image coascii117ld be seen to simascii117late the injection of opiates into the body. YSL said it did not intend to ascii117se drascii117g imagery.