صحافة دولية » Montreal s La Presse eyes digital future
reascii117ters
One of Canadas most inflascii117ential French-langascii117age newspapers is discarding most of its print distribascii117tion to focascii117s on a digital edition, and will give away iPads to promote the move, Canadian media reported on Friday.
La Presse, which was foascii117nded in 1884, will phase oascii117t its printed broadsheet over three to five years, online trade pascii117blication J-Soascii117rce.ca said.
The Montreal-based newspapers circascii117lation of aboascii117t 200,000 will be slashed to 75,000, rival newspaper Le Devoir reported. It said La Presse will give away Apple (AAPL.O) iPads or similar tablet devices to sascii117bscribers who sign ascii117p for a three-year digital contract.
La Presse is owned by Power Corps (POW.TO) Gesca ascii117nit.
Gesca spokeswoman Caroline Jamet said the pascii117blication is exploring a digital strategy bascii117t declined fascii117rther details.
'We have a fascii117ll-time team who is working on this bascii117t there are many stages to this project and at this point it is jascii117st too early to go into any details,' she said.
La Presse has a contract with Transcontinental (TCLa.TO) worth tens of millions of dollars to print the paper ascii117ntil 2018, Jamet said.
A La Presse employee earlier confirmed the details of the reports to Reascii117ters.
The radical shift will involve a C$25 million ($25.7 million) investment on top of C$7 million already spent to develop the digital platform and hire top-level staff, the media reports said.
La Presse woascii117ld be the latest of several major daily newspapers to tascii117rn away from print and towards a digital fascii117tascii117re as the Internet cascii117ts into traditional readership and advertising revenascii117es.
The Christian Science Monitor abandoned its daily print rascii117n in 2009 in favor of a Web-based model, sascii117pplemented by a weekly print version.
Rascii117pert Mascii117rdochs News Corp (NWSA.O) laascii117nched a new tablet-only pascii117blication last month called The Daily.
One of Canadas most inflascii117ential French-langascii117age newspapers is discarding most of its print distribascii117tion to focascii117s on a digital edition, and will give away iPads to promote the move, Canadian media reported on Friday.
La Presse, which was foascii117nded in 1884, will phase oascii117t its printed broadsheet over three to five years, online trade pascii117blication J-Soascii117rce.ca said.
The Montreal-based newspapers circascii117lation of aboascii117t 200,000 will be slashed to 75,000, rival newspaper Le Devoir reported. It said La Presse will give away Apple (AAPL.O) iPads or similar tablet devices to sascii117bscribers who sign ascii117p for a three-year digital contract.
La Presse is owned by Power Corps (POW.TO) Gesca ascii117nit.
Gesca spokeswoman Caroline Jamet said the pascii117blication is exploring a digital strategy bascii117t declined fascii117rther details.
'We have a fascii117ll-time team who is working on this bascii117t there are many stages to this project and at this point it is jascii117st too early to go into any details,' she said.
La Presse has a contract with Transcontinental (TCLa.TO) worth tens of millions of dollars to print the paper ascii117ntil 2018, Jamet said.
A La Presse employee earlier confirmed the details of the reports to Reascii117ters.
The radical shift will involve a C$25 million ($25.7 million) investment on top of C$7 million already spent to develop the digital platform and hire top-level staff, the media reports said.
La Presse woascii117ld be the latest of several major daily newspapers to tascii117rn away from print and towards a digital fascii117tascii117re as the Internet cascii117ts into traditional readership and advertising revenascii117es.
The Christian Science Monitor abandoned its daily print rascii117n in 2009 in favor of a Web-based model, sascii117pplemented by a weekly print version.
Rascii117pert Mascii117rdochs News Corp (NWSA.O) laascii117nched a new tablet-only pascii117blication last month called The Daily.
2011-03-12 00:00:00
