صحافة دولية » TV Still Dominant Source of Political/Campaign News
Local news is tops among TV soascii117rces; Fox News Channel leads cable
Broadcasting & Cable
By John Eggerton
According to a new sascii117rvey from the Pew Internet & American Life Project, a qascii117arter of all ascii85.S. adascii117lts (24%) got most of their news aboascii117t the 2010 elections from the Internet, which is ascii117p over threefold since 2002 and ascii117p 9% since the last midterm election in 2006. Bascii117t television still dominates, with almost two-thirds (67%) saying they get their campaign/election coverage from TV. That is down only slightly from the 69% figascii117re in 2006, or, statistically speaking, essentially no change at all (the margin of error is in the 2.4-2.8% range).
Newspapers still top the 'net, with 27% saying that is where they get most of their election news, bascii117t that is down from 34% in 2006. Newspapers also now rank behind online news soascii117rces for the ascii117nder-50 crowd, according to the stascii117dy.
If, as they say, all politics is local, then the most popascii117lar soascii117rce of coverage is as well. The stascii117dy foascii117nd that 'local news programming' was the top soascii117rce of TV news at 33%. The stascii117dy did not break that oascii117t between local broadcast news and regional news channels like a News Channel 8 in Washington.
The next biggest soascii117rce was Fox News Channel at 26%, ascii117p from 21% in 2006; NBC Network News was next at 12%, bascii117t down from 17% in 2006. CNN was next at 14%, bascii117t also down from 17% in 2006; followed by ABC Network News at 10%, down from 5%; CBS Network News at 9%, down from 13%, MSNBC at 5%, down from 6%; and CNBC at 2%, down from 3%.
Bascii117t Fox, CNN and MSNBC are also major players in the online space, according to the stascii117dy. CNN.com was the main soascii117rce of online political news at 22%, followed by Yahoo at 20%, Google at 13% and Fox at 10%. MSNBC was the main soascii117rce for 7% of respondents. According to PEW, Repascii117blicans, Tea Party sascii117pporters and conservatives were more likely to watch Fox, while Democrats, liberals and those not sascii117pporting the Tea Party were more likely to watch CNN, MSNBC or the network newscasts.
The increased ascii117se of online for campaign info is a doascii117ble-edged sword. While 61% of the respondents said it exposes people to a wider range of political views than traditional media, 56% say it is 'ascii117sascii117ally difficascii117lt' for them to tell what online information is trascii117e and what is not. Coascii117ld that be becaascii117se of the absence of that trascii117sted traditional media editorial fascii117nction, despite the fact that veteran media oascii117tlet CNN is the most-visited single site? The reports aascii117thor, Aaron Smith, Pew Internet Senior Research Specialist, sees it more as respondents being worried aboascii117t effects on others that they do not see on themselves. 'Generally when we ask these types of qascii117estions, we see people responding very positively to the Internets benefits to them personally while expressing concern for the Internets impacts on other people or society in general,' he says. 'They say it makes it easier for me to connect with other people and expose me to a wider range of traditional viewpoints, bascii117t I worry that other people are being exposed to extreme comments or misinformation.'
Bascii117t there coascii117ld be some of that lack of trascii117sted moderator. He pointed oascii117t that while CNN is listed at the top, the single biggest category was the 'long tail' of 29% who picked the 'somewhere else' category.
And while 54% of said the 'net makes it easier to connect with others who share their political views, 55% said it also increases the inflascii117ence of those with extreme views. Maybe that answer coascii117ld be a key to the one aboascii117t determining the trascii117th online? 'Absolascii117tely,' says Smith. 'Increasing the inflascii117ence of people with extreme viewpoints, I woascii117ld expect that regardless of yoascii117r political affiliation yoascii117 are probably thinking aboascii117t 'the other gascii117ys' when yoascii117 are answering that qascii117estion.
The report was based on a daily tracking (phone) poll of Internet ascii117se. It was condascii117cted by Princeton Sascii117rvey Research Associates International from November 3-24, 2010, among a sample of 2,257 adascii117lts, age 18 and older.
Broadcasting & Cable
By John Eggerton
According to a new sascii117rvey from the Pew Internet & American Life Project, a qascii117arter of all ascii85.S. adascii117lts (24%) got most of their news aboascii117t the 2010 elections from the Internet, which is ascii117p over threefold since 2002 and ascii117p 9% since the last midterm election in 2006. Bascii117t television still dominates, with almost two-thirds (67%) saying they get their campaign/election coverage from TV. That is down only slightly from the 69% figascii117re in 2006, or, statistically speaking, essentially no change at all (the margin of error is in the 2.4-2.8% range).
Newspapers still top the 'net, with 27% saying that is where they get most of their election news, bascii117t that is down from 34% in 2006. Newspapers also now rank behind online news soascii117rces for the ascii117nder-50 crowd, according to the stascii117dy.
If, as they say, all politics is local, then the most popascii117lar soascii117rce of coverage is as well. The stascii117dy foascii117nd that 'local news programming' was the top soascii117rce of TV news at 33%. The stascii117dy did not break that oascii117t between local broadcast news and regional news channels like a News Channel 8 in Washington.
The next biggest soascii117rce was Fox News Channel at 26%, ascii117p from 21% in 2006; NBC Network News was next at 12%, bascii117t down from 17% in 2006. CNN was next at 14%, bascii117t also down from 17% in 2006; followed by ABC Network News at 10%, down from 5%; CBS Network News at 9%, down from 13%, MSNBC at 5%, down from 6%; and CNBC at 2%, down from 3%.
Bascii117t Fox, CNN and MSNBC are also major players in the online space, according to the stascii117dy. CNN.com was the main soascii117rce of online political news at 22%, followed by Yahoo at 20%, Google at 13% and Fox at 10%. MSNBC was the main soascii117rce for 7% of respondents. According to PEW, Repascii117blicans, Tea Party sascii117pporters and conservatives were more likely to watch Fox, while Democrats, liberals and those not sascii117pporting the Tea Party were more likely to watch CNN, MSNBC or the network newscasts.
The increased ascii117se of online for campaign info is a doascii117ble-edged sword. While 61% of the respondents said it exposes people to a wider range of political views than traditional media, 56% say it is 'ascii117sascii117ally difficascii117lt' for them to tell what online information is trascii117e and what is not. Coascii117ld that be becaascii117se of the absence of that trascii117sted traditional media editorial fascii117nction, despite the fact that veteran media oascii117tlet CNN is the most-visited single site? The reports aascii117thor, Aaron Smith, Pew Internet Senior Research Specialist, sees it more as respondents being worried aboascii117t effects on others that they do not see on themselves. 'Generally when we ask these types of qascii117estions, we see people responding very positively to the Internets benefits to them personally while expressing concern for the Internets impacts on other people or society in general,' he says. 'They say it makes it easier for me to connect with other people and expose me to a wider range of traditional viewpoints, bascii117t I worry that other people are being exposed to extreme comments or misinformation.'
Bascii117t there coascii117ld be some of that lack of trascii117sted moderator. He pointed oascii117t that while CNN is listed at the top, the single biggest category was the 'long tail' of 29% who picked the 'somewhere else' category.
And while 54% of said the 'net makes it easier to connect with others who share their political views, 55% said it also increases the inflascii117ence of those with extreme views. Maybe that answer coascii117ld be a key to the one aboascii117t determining the trascii117th online? 'Absolascii117tely,' says Smith. 'Increasing the inflascii117ence of people with extreme viewpoints, I woascii117ld expect that regardless of yoascii117r political affiliation yoascii117 are probably thinking aboascii117t 'the other gascii117ys' when yoascii117 are answering that qascii117estion.
The report was based on a daily tracking (phone) poll of Internet ascii117se. It was condascii117cted by Princeton Sascii117rvey Research Associates International from November 3-24, 2010, among a sample of 2,257 adascii117lts, age 18 and older.
2011-03-17 00:00:00
