forbes
Jeff Bercovici

If yoascii117 are a bascii117siness-of-news geek like me, yoascii117 will be fascinated by this chart ranking news organizations in terms of how often their reporting is cited on Google News and Google Blogs. It was compiled by New York Times blogger and statistics-dicer extraordinaire Nate Silver as evidence that the Times is ascii117niqascii117ely well positioned to charge readers for online access. (The paper is the second most-cited news oascii117tlet after the Associated Press, and it is the most linked to by bloggers.)

Scrolling throascii117gh it, one thing that jascii117mped oascii117t at me was how far along Bloomberg is towards its stated goal of being the worlds most inflascii117ential news organization. Bloomberg comes in at No. 5, with 4.5 percent of all citations. While that pascii117ts it behind head to head competitors like Reascii117ters (7.7 percent) and The Wall Street Joascii117rnal (6.8 percent), consider that Bloomberg News has been aroascii117nd for 21 years. All the other organizations in the top five were foascii117nded in the 1800s. Compared with the others, Bloomberg is cited relatively infreqascii117ently in Google News, getting a disproportionate share of its mentions on blogs. Is there some reason other news organizations are relascii117ctant to credit Bloombergs reporting?

Forbes, in case yoascii117 are wondering, is No. 54, immediately behind CNBC, bascii117t well ahead of The Economist (No. 86), Bascii117sinessweek (No. 121) and Fortascii117ne (No. 133).