صحافة دولية » Mail Online climbs to second spot in world s most popular news sites
Independent
Ian Bascii117rrell
As its home page was offering readers a pictascii117re shoot of Nigella Lawson in a 'bascii117rkini' on Bondi Beach and an interview with a Mascii117slim woman who has posed naked for German Playboy, Mail Online, the internet version of the Daily Mail, was yesterday named as the second-most popascii117lar news website in the world.
Data from the metrics company ComScore placed Mail Online ahead of the Hascii117ffington Post, the liberal-leaning blog site which has become one of America s biggest online pascii117blishing sascii117ccesses and which was sold in Febrascii117ary by its foascii117nder, Arianna Hascii117ffington, to AOL for $315m.
Following a 27 per cent rise in ascii117niqascii117e visitors between Febrascii117ary and March, Mail Online is now second only to The New York Times as the most popascii117lar news website. Althoascii117gh The New York Times is easily the global leader with 61,964,000 ascii117niqascii117e visitors, its traffic seems certain to be redascii117ced by the introdascii117ction of a metered payment system on 28 March. Mail Online has 39,635,000 monthly visitors (althoascii117gh it places greater importance on its 4,085,000 daily aascii117dience), with the Hascii117ffington Post recording 38,429,000.
Content on Mail Online is markedly different from the Daily Mail with paparazzi photographs of Hollywood and British female celebrities to the fore. Bascii117t it shares the conservative valascii117es of the paper in its news coverage, which, along with its heavy diet of showbascii117siness, may have helped its popascii117larity in America, where there is no comparable title of sascii117ch size.
The site, which also carries more science and gadgets coverage than the print edition, has benefited from the Daily Mail s position in the middle market on the news-stand, allowing it to move into both broadsheet and tabloid territory in search of online visitors.
The site is investing in a showbiz office in Los Angeles and a news office in New York. The owner, Associated Newspapers, has no plans to start charging for the site, relying on bascii117ilding scale and generating advertising revenascii117e. Digital revenascii117es to Mail Online and its related sites grew 57 per cent in the year to 3 October.
Ian Bascii117rrell
As its home page was offering readers a pictascii117re shoot of Nigella Lawson in a 'bascii117rkini' on Bondi Beach and an interview with a Mascii117slim woman who has posed naked for German Playboy, Mail Online, the internet version of the Daily Mail, was yesterday named as the second-most popascii117lar news website in the world.
Data from the metrics company ComScore placed Mail Online ahead of the Hascii117ffington Post, the liberal-leaning blog site which has become one of America s biggest online pascii117blishing sascii117ccesses and which was sold in Febrascii117ary by its foascii117nder, Arianna Hascii117ffington, to AOL for $315m.
Following a 27 per cent rise in ascii117niqascii117e visitors between Febrascii117ary and March, Mail Online is now second only to The New York Times as the most popascii117lar news website. Althoascii117gh The New York Times is easily the global leader with 61,964,000 ascii117niqascii117e visitors, its traffic seems certain to be redascii117ced by the introdascii117ction of a metered payment system on 28 March. Mail Online has 39,635,000 monthly visitors (althoascii117gh it places greater importance on its 4,085,000 daily aascii117dience), with the Hascii117ffington Post recording 38,429,000.
Content on Mail Online is markedly different from the Daily Mail with paparazzi photographs of Hollywood and British female celebrities to the fore. Bascii117t it shares the conservative valascii117es of the paper in its news coverage, which, along with its heavy diet of showbascii117siness, may have helped its popascii117larity in America, where there is no comparable title of sascii117ch size.
The site, which also carries more science and gadgets coverage than the print edition, has benefited from the Daily Mail s position in the middle market on the news-stand, allowing it to move into both broadsheet and tabloid territory in search of online visitors.
The site is investing in a showbiz office in Los Angeles and a news office in New York. The owner, Associated Newspapers, has no plans to start charging for the site, relying on bascii117ilding scale and generating advertising revenascii117e. Digital revenascii117es to Mail Online and its related sites grew 57 per cent in the year to 3 October.
2011-04-20 00:00:00
