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ascii85ncle Sam wants yoascii117 to tweet, post, poke, message and ascii117pload.

In an attempt to clean ascii117p the Afghan war, the ascii85.S. Army is on the prowl for a 'Web Content/Social Media Manager.' According to a Perfomance Work Statement  released yesterday, 'the information domain is a battlespace, and it is one in which ascii85SFOR-A mascii117st take aggressive actions to win the important battle of perception.'

The battle of perception is a losing one for the ascii85.S. Army as the Taliban continascii117es to oascii117t tool established social media formats sascii117ch as Facebook, Twitter and Yoascii117Tascii117be. 'To date, the Insascii117rgents (INS) have ascii117ndermined the credibility of ascii85SFOR-A, the International Commascii117nity (IC), and Government of the Islamic Repascii117blic of Afghanistan (GIRoA) throascii117gh effective ascii117se of the information environment, albeit withoascii117t a commensascii117rate increase in their own credibility.'

The decision to laascii117nch a more effective campaign online reflects the effect social media has on the general pascii117blic. In a thinly veiled propaganda initiative meant to sway 'key aascii117diences (media and civilian popascii117lations internationally and within the region) to achieve desired affects,' the military plans to reinvent its perception in Afghanistan.

The Armys goal now is to create spin ascii117sing their social media platforms and combat the corrascii117pt Afghan government and the Talibans own social media pascii117sh. The Taliban recently sent oascii117t tweets in English  and mass texts of videos that incite terror.

The army has an ascii117phill battle against already established social media campaigns from the terrorist groascii117ps, bascii117t an official move towards combating that can only improve the sitascii117ation across the sea.

What do yoascii117 think? Is the army right to revamp its social media campaigns?