
reuters
Many of you might have forgotten IAC/InteractiveCorp s Daily Beast and Newsweek agreed to merge operations last November to create a new entity called, well… Newsweek. And that would be understandable as it has been pretty quiet till this weeks interview scoop with the former IMF chief Dominque Strauss-Kahns accuser.
IAC Chairman Barry Diller (pictured, right) told Wall Street analysts today that Newsweek has a promising future very different from the floundering Newsweek of recent years. He said under the leadership of Daily Beast founder Tina Brown the weekly magazine is starting to win back advertisers and subscribers.
“The losses are not really high. In a year, year-and-a-half or so, I think it is probably a year-and-a- half, I think we will have no losses and be on the positive side. And I think for a pretty small investment we are going to build a serious long-term asset in new publishing,” which he describes as the combination or offline and online.
Diller said the publication has some 10 million unique visitors on the Web and said the effort would result in “reasonable losses”. He said total investment will probably come to a total of $50 million from “inception to conclusion of losses”.
This is not too dissimilar to Rupert Murdochs estimation for The Daily, the iPad-based daily magazine News Corp launched in February with much fanfare, a $30 million pre-launch investment and a promise to spend around $500,000 a week running it. News Corp has not said much about The Daily since its launch and in recent weeks, well… they have had other distractions. Still New York Observer has a story here today saying the fledgling news service is suffering start-up growth pains.
Meanwhile, IAC shares were up by as much as 16 percent on Wednesday as the home of Match.com and Ask.com beat Wall Street forecasts and investors welcomed its ever expanding share buyback. “It is almost as if they quietly taking the company private,” said analyst Colin Gillis of BGC Partners.