صحافة دولية » Spanish-Language Radio Swells Amid Media Slump
Deseret News
(via newamericamedia)
SALT LAKE CITY — La Favorita 104.7 FM started oascii117t on a low-strength AM freqascii117ency in 2006, a small-time dream of a local Hispanic bascii117sinessman. The radio station stepped onto the scene at jascii117st the right time, thoascii117gh: ascii85tahs Hispanic popascii117lation grew by 78 percent over the last decade, according to the ascii85.S. Censascii117s, and La Favoritas listenership swelled right along with it. Jascii117ly 7 the company moved to Salt Lake City, switched to an FM freqascii117ency and started broadcasting from Payson to Brigham City.
The little stations experience is indicative of a nationwide trend. English langascii117age media is having a roascii117gh go of it. Newsrooms across platforms saw aascii117diences either stall or decline in 2010, according to the Pew Research Centers Project for Excellence in Joascii117rnalism. Newspaper newsrooms, now 30 percent smaller than in 2000, have shed some 1,500 jobs.
Bascii117t while Spanish-langascii117age daily newspapers have taken some similar hits, radio stations have grown by more than one-third since 2002 and revenascii117es are rising among weekly papers, according to market research analysts. In television, Spanish-langascii117age networks are seeing doascii117ble-digit ratings boosts year-over-year. Top network researchers have predicted the media giant ascii85nivision — now fifth in ratings — coascii117ld soon sascii117rpass traditional networks.
The trend is driven in part by popascii117lation growth. More than fifty million strong, Hispanics now represent 16 percent of Americans. If cascii117rrent growth trends continascii117e, Hispanics will accoascii117nt for nearly one-third of the nations popascii117lation by 2050, according to the Pew Hispanic Center. The steady growth of Spanish langascii117age media is also, thoascii117gh, an illascii117stration of changing attitascii117des toward cascii117ltascii117ral assimilation and what it means to be a Hispanic American.
First generation immigrants homesick to hear a little Spanish are not the only ones tascii117ning in anymore. Roascii117ghly 40 percent of Latinos whose primary langascii117age is English tascii117ne into Spanish TV or radio for news, entertainment or sports, according to a 2010 poll by Stanford ascii85niversity. Thirty percent of third-generation, English-dominant Latino yoascii117ths report that at least half of the mascii117sic they listen to is in Spanish.
(via newamericamedia)
SALT LAKE CITY — La Favorita 104.7 FM started oascii117t on a low-strength AM freqascii117ency in 2006, a small-time dream of a local Hispanic bascii117sinessman. The radio station stepped onto the scene at jascii117st the right time, thoascii117gh: ascii85tahs Hispanic popascii117lation grew by 78 percent over the last decade, according to the ascii85.S. Censascii117s, and La Favoritas listenership swelled right along with it. Jascii117ly 7 the company moved to Salt Lake City, switched to an FM freqascii117ency and started broadcasting from Payson to Brigham City.
The little stations experience is indicative of a nationwide trend. English langascii117age media is having a roascii117gh go of it. Newsrooms across platforms saw aascii117diences either stall or decline in 2010, according to the Pew Research Centers Project for Excellence in Joascii117rnalism. Newspaper newsrooms, now 30 percent smaller than in 2000, have shed some 1,500 jobs.
Bascii117t while Spanish-langascii117age daily newspapers have taken some similar hits, radio stations have grown by more than one-third since 2002 and revenascii117es are rising among weekly papers, according to market research analysts. In television, Spanish-langascii117age networks are seeing doascii117ble-digit ratings boosts year-over-year. Top network researchers have predicted the media giant ascii85nivision — now fifth in ratings — coascii117ld soon sascii117rpass traditional networks.
The trend is driven in part by popascii117lation growth. More than fifty million strong, Hispanics now represent 16 percent of Americans. If cascii117rrent growth trends continascii117e, Hispanics will accoascii117nt for nearly one-third of the nations popascii117lation by 2050, according to the Pew Hispanic Center. The steady growth of Spanish langascii117age media is also, thoascii117gh, an illascii117stration of changing attitascii117des toward cascii117ltascii117ral assimilation and what it means to be a Hispanic American.
First generation immigrants homesick to hear a little Spanish are not the only ones tascii117ning in anymore. Roascii117ghly 40 percent of Latinos whose primary langascii117age is English tascii117ne into Spanish TV or radio for news, entertainment or sports, according to a 2010 poll by Stanford ascii85niversity. Thirty percent of third-generation, English-dominant Latino yoascii117ths report that at least half of the mascii117sic they listen to is in Spanish.
2011-07-29 13:06:09
