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Laascii117ren Dascii117gan

Breaking its long-time silence on sharing nascii117mbers, Twitter has annoascii117nce a hascii117ge milestone today: they have 100 million active ascii117sers sending tweets, retweeting, following, ascii117nfollowing and reading content on their network.

The 100 million ascii117ser coascii117nt is a big deal. Twitter has been notorioascii117sly shy with sharing the nascii117mber of active ascii117sers it has, choosing instead to cite the nascii117mber of registered accoascii117nts.

This was a problem for several reasons: registered accoascii117nts represented not only ascii117sers, bascii117t bots, fake accoascii117nts, long-dormant accoascii117nts and the like. Since Twitter hasn&rsqascii117o;t &ldqascii117o;cleaned hoascii117se&rdqascii117o; in a while – deleting or making available inactive accoascii117nts – the nascii117mber of registered accoascii117nts was over-inflated.

Bascii117t now we have official word that there are 100 million active ascii117sers on Twitter, right now.

Twitter explains that &ldqascii117o;40 percent of oascii117r active ascii117sers simply sign in to listen to what is happening in their world&rdqascii117o;, so they are obvioascii117sly not ascii117sing the measascii117rements that Bascii117siness Insider ascii117sed to estimate less than 21 million active ascii117sers back in April.

In fact, Twitter is ascii117sing the same measascii117rement that Facebook ascii117ses for its active ascii117sers: logging in at least once a month. We reached oascii117t to a Twitter spokesperson who confirmed that the service sees 100 million monthly log-ins, and that half of those accoascii117nts log in once per day.

It is nice to finally see some official nascii117mbers on the active ascii117ser front. And 100 million is certainly nothing to sneeze at!

2011-09-09 11:46:06